MOMELCA

At Momelca, I manage social media strategy and daily execution to strengthen the brand’s identity and connect with our community of women. I work closely with the creative and product teams to develop campaign concepts, plan content calendars, and ensure photo/video shoots deliver assets aligned with our vision.

 

Key highlights:

• Achieved a 203% increase in account reach within two months (July–August) through optimized content strategy and storytelling campaigns

• Pushed boundaries with unique content like short-film style Reels addressing real women’s struggles (e.g., firstborn daughter expectations, TTC journey), sparking strong emotional connection.

• Contributed to the brand’s transition from fast-fashion style content toward an evergreen, customer-centric narrative.

• Collaborated cross-functionally to execute consistent, high-quality campaigns across Instagram and TikTok.